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Why am I hearing so much about Freelance Digital Marketing in 2023?
Saturday, April 15, 2023 by Gemma Wilkins | Digital Marketing
Different names, same thing
Affiliate marketing, also known as Freelance Digital Marketing, has been around for decades, but in recent years, it has gained significant attention and popularity among online entrepreneurs and marketers.
How freelance digital marketing works
In simple terms, affiliate marketing is a type of performance-based marketing where businesses pay affiliates (also known as publishers) a commission for promoting their products or services.
Here's how it works:
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A business creates an affiliate program and provides a unique affiliate link or code to their affiliates.
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Affiliates promote the business's products or services using their unique affiliate link or code on their website, social media accounts, email list, or other marketing channels.
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When a potential customer clicks on an affiliate's link and makes a purchase or completes a desired action (such as filling out a form or signing up for a free trial), the affiliate earns a commission based on the agreed-upon rate.
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The business tracks the sales or actions generated by each affiliate using affiliate tracking software, which provides data on clicks, conversions, and commissions.
What's changed that it is being talked about more?
In 2023, affiliate marketing is being talked about more than ever before, and here are some reasons I think why.
E-commerce and online shopping has created a massive opportunity for affiliate marketing. As more people shop online, companies are looking for new ways to reach and convert customers. Affiliate marketing provides a cost-effective way for businesses to reach a wider audience and drive more sales. With the right affiliate marketing strategy in place, companies can tap into the power of word-of-mouth marketing and leverage the influence of trusted partners to promote their products and services.
Additionally, the emergence of social media influencers and content creators has fueled the growth of affiliate marketing. Influencers and creators have large followings and can influence their audiences' purchasing decisions. Brands are now partnering with influencers proactively to promote their products through affiliate marketing, providing a win-win situation for both parties.
The advancements in technology and analytics have made affiliate marketing more accessible and easier to track for businesses and marketers alike. With the use of affiliate tracking software and tools, businesses can now track their affiliate marketing campaigns' success and ROI. This has made it easier for businesses to justify their investment in affiliate marketing and optimize their campaigns for better results.
And really, one of the bigger pushes I think is the hangover from the pandemic accelerating the shift towards online shopping, further boosting the demand for affiliate marketing. With more people staying at home, or looking for ways to work from home, Freelance Digital Marketing provides an excellent opportunity for companies to expand their reach and drive more sales in an increasingly digital world.
So really, these are the main reasons I think we are hearing so much Freelance Digital Marketing in 2023 because it provides a cost-effective, scalable, and measurable way for companies to reach and convert customers online. With the right strategy in place, Freelance Digital Marketing can be a powerful tool for businesses of all sizes and industries to grow their online presence and increase their revenue.
Learn how to start for your studio
I learnt how to implement Freelance Digital Marketing into my music studio business by taking a very valuable and affordable marketing course, for more details checkout the newbie checklist resource here.
Free automation tools for busy music teachers: Invoicing
Tuesday, April 11, 2023 by Gemma Wilkins | Digital Marketing
As a music teacher, time is a valuable commodity that you can never seem to get enough of. Between teaching lessons, managing student schedules, and running a music studio business, there are countless administrative tasks that can eat up your time and energy. That's why finding tools and resources to help automate these tasks can be a game-changer for music teachers looking to streamline their operations and free up more time for what they love: teaching music.
Automate to liberate
In this post, I'll be discussing some free tools that music teachers can use to automate certain processes and take some of the administrative burden off their shoulders. Specifically, we'll be focusing on invoicing systems that can help music teachers save time and hassle when it comes to billing their students and managing their finances.
The first tool we'll be discussing is Paypal. While Paypal is primarily known as a payment platform, it also offers a handy invoicing feature that can be used to create and send invoices to your students. You can even set up recurring invoices, and schedule reminders to ensure that your students don't forget to pay on time. What's more, Paypal allows you to invoice in multiple currencies, making it an excellent option for music teachers who teach students from around the world.
Next up, we have Wave. Wave is a free accounting software that offers a suite of invoicing tools to help music teachers manage their finances. With Wave, you can create and send professional-looking invoices, set up automatic reminders, and even integrate online payment systems to make it easier for your students to pay. While Wave is currently only available to North American businesses, it's an excellent option for music teachers based in the US or Canada.
Finally, we have Zoho. Zoho is an online invoicing software that offers a range of features designed to help music teachers streamline their billing and invoicing processes. With Zoho, you can create professional invoices, send payment reminders, track expenses, log your work hours, and get paid faster. One of the standout features of Zoho is its customer portal, which allows your students to access their estimates, invoices, and other information in a single convenient location.
In conclusion, as a music teacher, finding ways to automate and streamline administrative tasks can be a game-changer when it comes to managing your time and energy. These free invoicing tools, including Paypal, Wave, and Zoho, can help you create professional invoices, set up recurring payments, and even integrate online payment systems to make it easier for your students to pay.
More tips for useful business tools are inside my mailing list
By using these tools, you can take back control of your time and focus on what really matters: teaching music.
Critical components of a marketing funnel
Saturday, April 1, 2023 by Gemma Wilkins | Digital Marketing
G'day, fellow music educators! If you're looking to add some extra income streams to your teaching
business, affiliate marketing, also known as Freelance Digital marketing, is a great option to consider. And the good news is, your skills in practicing and honing your musical craft can actually make you a natural at building successful affiliate marketing funnels.
Marketing funnel defined
So what exactly is an affiliate marketing funnel? Simply put, it's a series of steps that a potential customer goes through before making a purchase. The goal of the funnel is to guide the customer towards the purchase, and for you as the affiliate marketer, to earn a commission on that sale.
Now, let's break down the main components of an affiliate marketing funnel:
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Awareness: At the top of the funnel, the goal is to raise awareness of the product or service you're promoting. This can be done through various marketing channels, such as social media, blog posts, or email marketing.
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Interest: Once the potential customer is aware of the product or service, the goal is to spark their interest and encourage them to learn more. This can be done through providing valuable content, such as product reviews or tutorials.
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Desire: As the customer becomes more interested, the goal is to create a sense of desire for the product or service. This can be done through highlighting the benefits and unique selling points of the product or service.
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Action: Finally, the goal of the funnel is to lead the customer towards taking action - making a purchase. This can be done through providing a call-to-action, such as a discount code or limited time offer.
Music skills transfer perfectly in this side gig
Now, you may be wondering how your skills in music education relate to building successful affiliate marketing funnels. Well, think about it - as a music educator, you know how to:
- break down complex concepts into simple, easy-to-understand terms;
- Build a sense of excitement and anticipation around a new piece of music or technique; and
- Guide your students towards achieving their goals and taking action.
All of these skills are incredibly valuable when it comes to building successful affiliate marketing funnels. By using your knowledge of music and teaching to create engaging and informative content, you can build trust and credibility with your audience. And by guiding your audience towards taking action, you can increase your chances of earning commissions on the products and services you're promoting.
So don't underestimate the power of your skills as a music educator when it comes to affiliate marketing. By leveraging your unique talents and knowledge, you can create successful and profitable funnels that will help you grow your teaching business and expand your income streams.
Where and how to start
If you are ready to start building successful affiliate marketing funnels you may require a training program designed for newbies. As a music educator, you already possess many of the skills needed to excel in affiliate marketing and grabbing this free resource and considering the low cost training program you could be on the way very soon. So why not give it a go? With a little bit of practice and some savvy marketing know-how, you can turn your passion for music into a lucrative side hustle.
10 Things Music Studio Teachers should know about starting Affiliate Marketing
Wednesday, March 15, 2023 by Gemma Wilkins | Digital Marketing
Music teacher can do what now?
Affiliate marketing can be a great way for music teachers to earn some extra income while promoting products or services they believe in.
Here are 10 things to keep in mind when starting your affiliate marketing journey:
1. Choose products or services that align with your brand and teaching philosophy. Your followers trust your recommendations, so make sure you're promoting things you genuinely believe in.
2. Start by researching affiliate programs that are relevant to your niche. For example, if you specialize in teaching piano, you may want to look for programs that offer sheet music or digital pianos or resources you use regularly.
3. Create content that incorporates your affiliate links naturally. This could be in the form of blog posts, social media posts, or email newsletters. Make sure your content is helpful and informative, and don't overdo it with the affiliate links.
4. Disclose your affiliate relationships clearly to your audience. This is both an ethical and legal requirement. You can include a disclaimer on your website or social media profiles. (See my disclaimer statement here)
5. Test out different products or services to see what resonates with your audience. You may find that certain products perform better than others, or that your followers respond more to certain types of content.
6. Track your affiliate links using a tool like Google Analytics or affiliate tools. This will give you valuable data on which products are driving the most clicks and sales. Clicks and checkouts are important to work out what is getting traction.
7. Keep your content fresh and up-to-date. Don't promote outdated products or services, and regularly review and update your affiliate links as necessary.
8. Consider partnering with other music teachers or influencers to expand your reach. Collaborating with others can help you tap into new audiences and provide more value to your followers.
9. Stay on top of industry trends and changes. Affiliate marketing is constantly evolving, so make sure you're aware of any new developments or regulations that may impact your strategy.
10. Don't lose sight of your main goal: providing value to your students and followers. Affiliate marketing should always come second to your primary mission of educating and inspiring others through music.
By following these tips, music teachers can start to build a successful affiliate marketing strategy that not only generates extra income but also helps them connect with their followers on a deeper level.
This resource can help you get started
