This blog has moved to a bigger and better page here


Should I build my own online course or promote someone elses?

Friday, April 21, 2023 by Gemma Wilkins | Digital Marketing

Spending countless hours creating your own online course could only result in lackluster outcomes. Have you considered promoting someone else's course for commission instead? That's right, you can earn money by promoting other people's courses, and here are some reasons why it might be a better option than creating your own... right now

Less time for money 

To start, promoting someone else's course means you don't have to invest time and money in creating and marketing your own course. We are busy. We have differing commitments but maybe still have the desire to occupy the online space in a bigger way. To do this you can simply sign up for an affiliate program, promote the course using your unique affiliate link, and earn a commission on any sales generated through your link. This saves you the hassle of creating and designing a course from scratch, allowing you to focus on other aspects of your business.

In the education niche affiliate commissions usually range between 30% and up to 90%. In courses where there is a subscription there are sometimes options to receive ongoing commission for a duration of time. Getting started is much quicker this way, and you could be up and running in less than a week. 

Work towards passive

Promoting someone else's course allows you to earn passive income. Once you have promoted the course and generated sales, you can continue to earn commissions on any future sales without doing any additional work. This can provide a steady stream of income that requires minimal effort on your part. 

Additionally, promoting someone else's course allows you to tap into an existing market and audience. When you create your own course, you have to build your audience and credibility from scratch. However, by promoting an existing course, you can leverage the course creator's reputation and audience to reach more potential customers. This can be especially beneficial if the course is already well-known and popular. I recommend taking the time to work through the course you are promoting, to ensure it is in line with your teaching philosophies and goals. 

Finding the course for you

Now, you may be thinking, "But how do I find the right course to promote?" Well, it's simple. Look for courses that align with your audience and niche. Consider courses that offer a high commission rate and have a good reputation in the industry. Also, don't forget to use long-tail keywords like "best affiliate programs for bloggers" and "top online courses to promote for commission" to find relevant courses and affiliate programs to join.

So you can see that promoting someone else's course for commission can be a smart business move that saves you time, allows you to tap into an existing market, and provides passive income. Next time you're thinking about creating your own course, consider promoting someone else's course instead. With the right strategy and approach, it could be the key to unlocking a new revenue stream for your business.

A course that I love to promote is a marketing course. It ticks all the boxes for me:

  • High quality content
  • Low cost for for the consumer
  • Good commissions for referrals
  • Excellent customer support
  • Supportive community of likeminded individuals.

To learn more about the course that got me started, jump to this page.