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Music educators as freelance digital marketers - what would they do?

Thursday, April 27, 2023 by Gemma Wilkins | Digital Marketing

As a music educator, you may not have considered affiliate marketing as a way to earn extra cash. But trust me, there are plenty of ways you can dabble in this world without sacrificing your love for music. 

In this article, I'm going to show you how to tap into the power of affiliate marketing, while still staying true to your passion for teaching music.

What is Affiliate Marketing/Freelance Digital Marketing

First things first, let's start with the basics. Affiliate marketing is the process of promoting someone else's products or services and earning a commission for each sale or action made through your unique referral link. This can be done through a variety of channels, such as social media, email marketing, or even your own website.

So, how can music educators get involved in affiliate marketing? 

Well, one of the easiest ways is by promoting music-related products and services. For example, you could sign up as an affiliate for an online music store and promote their products to your students and followers. This could include instruments, sheet music, or even online music courses. By sharing your referral link and earning a commission on each sale, you can turn your love of music into a profitable side hustle.

Another way music educators can get involved in affiliate marketing is by creating their own digital products. This could include online music courses, ebooks, or even a membership site where students can access exclusive content. By promoting your own products and using affiliate marketing to drive traffic and sales, you can earn a passive income while still doing what you love.

I know what you're thinking, crikey, Affiliate marketing sounds too good to be true, right? Well, I'm not going to sugarcoat it - there are some common misconceptions and skepticism around affiliate marketing. Let's address some of those concerns now.

Legit income stream

One of the most common concerns is that affiliate marketing is a sc@m or pyramid scheme. But here's the thing: affiliate marketing is a legitimate way to earn money online. It's a win-win situation - you get paid for promoting products and services that you believe in, while the product creator gets more sales and exposure.

Saturated? pfft no way. 

Another concern is that affiliate marketing is too competitive, with too many people already doing it. Sure, there may be a lot of people doing affiliate marketing, but that doesn't mean there isn't room for you too. The key is to find your niche and focus on promoting products and services that are unique and valuable to your audience. By building a loyal following and establishing yourself as an authority in your niche, you can stand out from the competition and succeed in affiliate marketing.

These skills can be learnt

Now, I know what you may be thinking next - "I don't have the technical skills to do affiliate marketing!" But fear not, my friend. You don't need to be a tech wizard to succeed in affiliate marketing. Many affiliate programs provide tools and resources to help you promote their products, such as pre-made graphics and marketing materials. And if you want to create your own digital products, there are plenty of user-friendly platforms out there to help you get started.

Remaining credible

Lastly, some people worry that affiliate marketing will compromise their credibility as a music educator. But as long as you're promoting products and services that align with your values and beliefs, there's no reason why affiliate marketing can't be a natural extension of your teaching. In fact, it can even enhance your credibility by showing your students and followers that you're up-to-date with the latest trends and products in the music industry.

So there you have it, folks. Don't let skepticism hold you back from dabbling in the world of affiliate marketing. With a little bit of know-how and a lot of passion for music, you can turn your side hustle into a successful and rewarding venture. For more details on starting a side gig to your music studio like this, grab my free ebook, which talks about my favourite low cost marketing course to jump into this world

If you want more one-one support and conversation and already have one of my resources, jump to my growing facebook group here, and we can grow together.

The biggest challenges when starting freelance digital marketing

Sunday, April 23, 2023 by Gemma Wilkins | Digital Marketing

Hurdles to overcome in the beginning

Affiliate marketing can be a fantastic way to earn income, but it comes with its fair share of challenges. 

Finding products that are a good fit

One of the biggest hurdles that affiliate marketers face is finding high-quality products and services to promote. With so many options out there, it can be difficult to know which products and services are worth promoting and which ones are not.

This requires conducting research and understanding the market and the target audience. It's important to build relationships with product creators and service providers to gain insight into their offerings and how they may benefit your audience. By taking the time to find and promote quality products and services, you can build trust with your audience and establish yourself as an authority in your niche.

Building an audience

Another challenge of affiliate marketing is building a large and engaged audience. The more people you can reach, the more opportunities you have to earn commissions. However, building an audience takes time and effort. You need to create content that resonates with your audience, engage with them on social media, and continually provide value to keep them coming back for more.

This means responding to comments and messages, asking for feedback, and even sharing personal stories to create a connection. It's also important to be consistent with your content and engage with your audience regularly. This can help keep your audience engaged and interested in your content, and increase the chances of them taking action on your affiliate offers.


Digital marketers need to continually adapt to changes in the market and the products and services being promoted. The online marketplace is constantly evolving, and what worked yesterday may not work today. As an affiliate marketer, you need to stay up-to-date on industry trends, be open to trying new strategies, and be willing to pivot when necessary.

Adapting to changes in the market and the products and services being promoted requires a willingness to try new things and be open to experimentation. This may involve testing different affiliate offers, experimenting with different marketing channels, and being willing to pivot when necessary. Staying up-to-date with industry trends and staying ahead of the competition can also be critical to success in affiliate marketing. With the right mindset and approach, you can overcome these challenges and build a successful affiliate marketing business.

Getting started 

Despite these challenges, affiliate marketing can be a rewarding and lucrative business model. By putting in the time and effort to find quality products and services, build an engaged audience, and stay ahead of market changes, you can succeed in this competitive industry. So, if you're up for the challenge, affiliate marketing could be the perfect opportunity for you to turn your passion into profit. This starter guide is a great place to start learning. 

Exclusive facebook group 

Alternatively if you have already grabbed one of my free resources, head over to the exclusive facebook group for tailored guidance and tips.

Should I build my own online course or promote someone elses?

Friday, April 21, 2023 by Gemma Wilkins | Digital Marketing

Spending countless hours creating your own online course could only result in lackluster outcomes. Have you considered promoting someone else's course for commission instead? That's right, you can earn money by promoting other people's courses, and here are some reasons why it might be a better option than creating your own... right now

Less time for money 

To start, promoting someone else's course means you don't have to invest time and money in creating and marketing your own course. We are busy. We have differing commitments but maybe still have the desire to occupy the online space in a bigger way. To do this you can simply sign up for an affiliate program, promote the course using your unique affiliate link, and earn a commission on any sales generated through your link. This saves you the hassle of creating and designing a course from scratch, allowing you to focus on other aspects of your business.

In the education niche affiliate commissions usually range between 30% and up to 90%. In courses where there is a subscription there are sometimes options to receive ongoing commission for a duration of time. Getting started is much quicker this way, and you could be up and running in less than a week. 

Work towards passive

Promoting someone else's course allows you to earn passive income. Once you have promoted the course and generated sales, you can continue to earn commissions on any future sales without doing any additional work. This can provide a steady stream of income that requires minimal effort on your part. 

Additionally, promoting someone else's course allows you to tap into an existing market and audience. When you create your own course, you have to build your audience and credibility from scratch. However, by promoting an existing course, you can leverage the course creator's reputation and audience to reach more potential customers. This can be especially beneficial if the course is already well-known and popular. I recommend taking the time to work through the course you are promoting, to ensure it is in line with your teaching philosophies and goals. 

Finding the course for you

Now, you may be thinking, "But how do I find the right course to promote?" Well, it's simple. Look for courses that align with your audience and niche. Consider courses that offer a high commission rate and have a good reputation in the industry. Also, don't forget to use long-tail keywords like "best affiliate programs for bloggers" and "top online courses to promote for commission" to find relevant courses and affiliate programs to join.

So you can see that promoting someone else's course for commission can be a smart business move that saves you time, allows you to tap into an existing market, and provides passive income. Next time you're thinking about creating your own course, consider promoting someone else's course instead. With the right strategy and approach, it could be the key to unlocking a new revenue stream for your business.

A course that I love to promote is a marketing course. It ticks all the boxes for me:

  • High quality content
  • Low cost for for the consumer
  • Good commissions for referrals
  • Excellent customer support
  • Supportive community of likeminded individuals.

To learn more about the course that got me started, jump to this page.

Marketing Funnel basics

Wednesday, April 19, 2023 by Gemma Wilkins | Digital Marketing

As a music teacher, you may have heard of the term "marketing funnel," but might not be sure of what it actually means or how it can be beneficial for your business. In this blog post, we'll explain what a marketing funnel is and how you can implement it using free platforms like social media.

What is a marketing funnel

Simply put, a marketing funnel is a step-by-step process that guides potential customers towards a desired action, such as signing up for your music lessons or buying your instructional books. It involves creating a series of marketing materials, such as social media posts, emails, or videos, that are designed to build awareness, interest, desire, and finally, prompt the customer to take action.

Social media is a great free platform to implement a marketing funnel because it allows you to reach a large audience with little to no cost. Here are some steps you can take to implement a marketing funnel using social media:


This is the top of the funnel, where you want to attract potential customers and make them aware of your music teaching business. Post engaging content on social media that showcases your expertise and teaching style, such as short videos of you teaching or photos of your students performing. Use relevant hashtags to help your content reach a wider audience. This can be achieved by using various marketing channels such as social media, SEO, paid advertising, or word-of-mouth referrals


Once potential customers are aware of your business, you want to build their interest by providing them with valuable content. Share helpful tips, industry news, or blog posts that are relevant to your teaching niche. Encourage them to engage with your content by asking questions or running polls. You can also use lead magnets, such as free ebooks or webinars, to capture their contact information and build your email list. To manage your content and email marketing efforts, you can use tools such as a content management system (CMS), email marketing software, or marketing automation tools.


As customers start to show interest, you want to create a desire for your products or services. This can be achieved by offering freebies, such as a free lesson or ebook, that showcases your teaching style and the benefits of your lessons. To manage your sales process and customer relationship management (CRM), you can use tools such as a customer relationship management (CRM) software, appointment scheduling software, or sales funnel software.


The final step is to prompt the customer to take action, such as signing up for your lessons or buying your instructional books. Create clear and compelling calls-to-action that direct customers to your website or booking page.To manage your sales transactions and payment processing, you can use tools such as an e-commerce platform, payment gateway, or invoicing software. 

By implementing a marketing funnel using social media, you can build awareness, interest, desire, and prompt customers to take action without spending a dime on advertising. Give it a try and see how it can benefit your music teaching business.

How to upskill your marketing knowledge

I learned how to build an effective marketing funnel through a comprehensive marketing course that I completed. This course taught me the importance of creating engaging content, building a strong email list, and using various marketing channels to drive traffic to my website. If you're interested in learning more about building a marketing funnel for your business, I highly recommend checking out this course. With the right strategies and tools in place, you can take your business to the next level and achieve your goals. 

The details on the course and how to join are detailed in this free ebook resource.