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Unleashing your Power in Short Form Videos: No Talking, No Face Needed!

Monday, June 19, 2023 by Gemma Wilkins | Digital Marketing

Hey there, fellow music enthusiasts! I recently had a pin go a bit nuts on Pinterest about making short form videos without showing your face or walking so today, I want to dive into the exciting world of short form videos, where you can captivate your audience without uttering a word or revealing your beautiful face. 


Fair dinkum – we're going to explore how you can rock the realm of affiliate marketing or social media growth with pithy, engaging videos that speak volumes, all while keeping the mystery alive. So, grab your instruments (of the recording kind) and let's jump right in!


If you want to skip ahead, have a crack at the 10 day No Face No Voice Posting Challenge, grab the details here. 


The Art of Visual Storytelling

Who needs words when you can tell a story through visuals? Use your creativity to compose visually captivating videos that convey your message. Whether it's showcasing your favourite music gear, demonstrating cool techniques, or sharing snippets of amazing melodies, let your visuals do the talking. 


Examples could be: Post that glimpses into daily life including travel, achievement or significant events - record small snippets of these times and allow your audience to understand what you are up to. 


Groove to the Rhythm of Editing

Editing is your secret weapon! Slice and dice your footage to create snappy, dynamic videos that leave your viewers wanting more. Use jump cuts, transitions, and visual effects to enhance the rhythm and pace of your content. Remember, a well-edited video is like a perfectly orchestrated symphony – it keeps your audience hooked from start to finish.


An example could be a Behind-the-scenes posts thata sneak peek into the creation process, whether it's showcasing the making of a product, the setup for an event, or the behind-the-scenes moments of a project. These posts provide a more intimate look into the behind-the-scenes aspects of a person's work or life and don’t need to have commentary or faces. 


Embrace the Power of Subtitles

While your videos may not feature spoken words, adding subtitles can be a game-changer. Subtitles allow viewers to follow along with ease, even in noisy environments or without sound. Plus, they're a great way to highlight key points, lyrics, or engaging questions. So, let those subtitles groove to the beat!


Something like a  “How-to” or tutorial post and provide step-by-step instructions in the captions or demonstrations on a specific skill or topic. These are designed to educate and help others learn something new, whether it's a DIY project, a cooking recipe, a makeup tutorial, or a fitness routine.


Let Music Take Center Stage

As music teachers, we know the power of melodies, harmonies, and rhythms. Use your favourite tunes as the backbone of your videos. Showcase different genres, instruments, or music styles to create an audio-visual feast for your audience. Remember, music is the universal language that connects us all. 


If you are okay to allow other body parts be a part of your videos think of ways your hands, legs, body or movement can integrate into the music that you choose for the reel. 


An example here could include funny memes, videos, jokes, or lighthearted anecdotes that resonate with the audience's sense of humour. These posts help create a sense of connection and entertainment within the online community.


Embody the Mystery, Embrace the Persona

Sometimes, a touch of mystique can be magnetic. Play with personas or characters in your videos – be a silent maestro, a masked performer, or an enigmatic virtuoso. Let your imagination run wild and give your viewers a sense of intrigue. After all, a little mystery can go a long way in capturing attention. 


Support your new persona with AI voice over

Meet Fliki, the ultimate AI tool that takes your creative projects to new heights. With Fliki's wide range of voiceover capabilities, you can bring your characters to life, narrate your story, or add professional-grade audio to your videos, all without the need for a physical presence or on-screen dialogue.


Fliki's versatile voice options cater to various accents, gender and style, allowing you to choose the perfect voice that matches your new mysterious persona. This AI tool is a lot of fun to play with, have a go here. 


Call to Action: The Power of the Silent Nudge

Even without speaking, you can still guide your viewers to take action. Include subtle but effective call-to-action prompts in your videos. Whether it's directing them to your website, encouraging them to subscribe, or suggesting they explore related products or services, a well-placed nudge can make all the difference. Hand gestures, stickers and captions can be used to enforce a call to action. 


So, fellow music mavens, it's time to embrace the world of short form videos and unleash your creativity. If you are ready to give it a try have a crack at the 10 day No Face No Voice Posting Challenge here.


Let your visuals do the talking, your editing skills shine, and your musical spirit soar. Remember, the key is to inform, entertain, and captivate your audience while keeping them curious for more.


Now, go forth and create those mesmerizing, non-verbal masterpieces. Your silent symphony awaits!


Keep rocking,


So I found some music products I want to promote... now what

Monday, May 22, 2023 by Gemma Wilkins | Digital Marketing

A Beginner's Guide to Earning Commissions as a Music Teacher

Congratulations! You've taken the first step towards adding an exciting new income stream to your music teaching business by finding music products to promote as an affiliate. 

Now, you may be wondering, "What do I do next?" In this post I am going to try to cover this question, tailored specifically for music teachers like you who are eager to start earning commissions, we'll explore a range of strategies and pointers to help you kickstart your affiliate marketing journey.

Whether you're a complete beginner or have dabbled in affiliate marketing before, this guide will provide you with actionable steps to maximize your earning potential and make a meaningful impact on your income.

Understand Your Audience

When it comes to starting, the absolute first thing you need to do is hone in WHO your target audience is, to make sure that you have the right fit of product to promote. 

To get insight on the needs of your target audience, there are several tips you can follow. Understanding their needs is crucial for selecting the right products to promote and creating content that resonates with them. 

Here are some tips to help you identify the needs of your target audience:

  1. Conduct Market Research: Start by conducting thorough market research to gain insights into the challenges, preferences, and aspirations. Explore online forums, social media groups, and communities where your target group gather to discuss their experiences and pain points. Pay attention to the questions they ask, the problems they encounter, and the solutions they seek.

  2. Engage in Conversations: Actively engage with your target audience through comments, direct messages, or emails. Encourage them to share their thoughts, concerns, and aspirations related to the chosen interest area. Ask open-ended questions to spark conversations and gather valuable insights. By listening attentively to their responses, you'll gain a deeper understanding of their needs and can tailor your affiliate marketing efforts accordingly.

  3. Analyze Existing Resources: Review relevant resources, such as books, online courses, or software, to identify the gaps or areas where your target audience might require additional support. Look for common themes or recurring challenges that these resources address. This analysis can help you identify the specific needs and pain points that your audience may have, which you can then address through your promotions and content.

  4. Seek Feedback: Don't be afraid to seek feedback from your audience. Ask them for their opinions, suggestions, or feedback on your content, products, or affiliate promotions. This not only helps you understand their needs better but also builds a sense of community and trust. Actively listen to their feedback and incorporate their suggestions whenever possible.

  5. Stay Updated with Industry Trends: Keep yourself updated with the latest trends, developments, and innovations in the chosen industry. By being aware of emerging technologies, methodologies, and tools, you can anticipate their changing needs. This knowledge will help you align your affiliate promotions with the evolving demands of your target audience.

Remember, identifying the needs of your target audience is an ongoing process. Stay engaged with your audience, adapt to their evolving needs, and continuously seek feedback to ensure your affiliate marketing efforts remain relevant and valuable to them.

Having found some products, and feeling confident with your target market, it is time to take what you know, and what you have and tailor your delivery to their pain points. 

Review the insights you have gathered through market research, conversations, and feedback. Identify the common challenges, frustrations, or problems that your target audience faces as music teachers. This understanding will guide you in creating content that directly speaks to their pain points.

One common pain point in the fitness niche is lack of energy and stamina. Many people struggle with low energy levels, feeling tired or fatigued throughout the day, which hinders their ability to engage in physical activities or maintain an active lifestyle. They may find it challenging to complete workouts, participate in sports, or even keep up with daily tasks due to a lack of energy.

To address this pain point, as an affiliate marketer in the fitness niche, you could promote products or solutions that help boost energy and improve stamina. For example, you could recommend supplements or nutritional products specifically formulated to provide sustained energy and enhance performance during workouts. You could also highlight training programs or techniques that focus on building endurance and improving overall energy levels.

Highlight the Solution: Clearly communicate how the product you are promoting can solve their specific pain points. Focus on the benefits and features of the product that directly address their challenges. Explain how the product can make their experience easier, more effective, or more enjoyable. Use relatable examples or anecdotes to illustrate how the product can alleviate their pain points.

People trust the experiences and opinions of others. Share testimonials, success stories, or reviews from others who have used the product and experienced positive results. This social proof adds credibility and reassures your audience that the product can indeed address their pain points.

The next step is very important, personalise your messaging.  Tailor your messaging to resonate with your audience on a personal level. Use language and examples that reflect their experiences and emotions. Show empathy and understanding towards their challenges, and let them know that you have been in their shoes. This personal touch helps establish a connection and builds trust.

Remember, addressing pain points is all about showing your audience that you understand their challenges and have a solution that can make their lives easier or better. By effectively communicating how the product addresses their pain points and providing valuable content and support, you can increase the chances of successfully promoting the product and earning commissions as an affiliate marketer. 

If you want extra help and how to on starting in affiliate marketing, checkout my free Ebook - Side Gigs for Music Teachers here.

The smartest way to schedule a years worth of content

Friday, May 19, 2023 by Gemma Wilkins | Digital Marketing

I am all about taking the easy way out. If you are you tired of spending hours every week struggling to plan and schedule your social media content then I have found the easiest tool to simplify your content marketing strategy AND do it quickly. 

Ahead we'll explore how Missinglettr can save you time in your music studio social media efforts by scheduling a year's worth of engaging social media content created entirely from content on your webpage. Say seeya to the stress of daily posting and g'dato a streamlined and efficient content planning process.

Streamline Your Workflow with Smart Automation: 

With just a few clicks, you can create a comprehensive content calendar for the entire year. The platform analyzes your blog posts and automatically generates captivating social media snippets, complete with eye-catching visuals and hashtags. 

No more wracking your brain for coming up with captions and searching for suitable images. This program does the heavy lifting for you, ensuring your content stands out in the crowded social media landscape.

Time-Saving Benefits of Bulk Scheduling

A key feature is its ability to schedule multiple social media posts in bulk. Rather than manually scheduling each post one by one, you can save an immense amount of time by setting up an entire year's worth of content with just a few simple steps using the pre-determined campaign durations. 

Spend less time on repetitive tasks and more time on what matters most—engaging with your audience and growing your music education business.

Tailored Content for Maximum Engagement: 

Missinglettr seems to understand the nuances between different platforms. For example if you are targeting Facebook, Instagram, Twitter, or LinkedIn, there are tailored templates and suggestions to make your content shine. From hashtags to emojis and post lengths, the tools you needed to captivate your audience and drive meaningful interactions seem to be accommodated. 

With Missinglettr's user-friendly platform, scheduling a year's worth of social media content has never been easier. Say goodbye to the time-consuming process of daily content planning and embrace the efficiency and convenience of automated scheduling. Streamline your workflow, save valuable time, and focus on what you do best—teaching and inspiring through your music education business. 

If you want to read a more indepth review, I go into it more here.

The absolute first step to adding affiliate income to a music business

Monday, May 15, 2023 by Gemma Wilkins | Digital Marketing

Ah, the joys of being a music teacher. There's nothing quite like the satisfaction of watching your students learn and grow, and seeing the joy on their faces when they play their first song. But let's face it, sometimes the pay can be a little lackluster, and you might find yourself wanting to diversify your income streams. That's where affiliate marketing can come in!

But wait, what is affiliate marketing you ask?

Affiliate marketing is a type of performance-based marketing where a business rewards an affiliate (a person or company) for each customer brought in through their marketing efforts. Essentially, the affiliate promotes a product or service to their audience and earns a commission from the business for every sale or lead that is generated from their referral.

For example, let's say you are a music teacher and you join an affiliate program for a company that sells digital sheet music. You would then receive a unique link to their website that you could share with your students, followers or anyone else interested in purchasing sheet music. When those people click on your link and makes a purchase, you would earna commission from the sale.

Bonus dollars

Affiliate marketing can be a great way for music teachers to earn extra income by promoting products or services that align with their teaching style or the needs of their students. It allows you share resources you find helpful and earn a commission in the process.

Affiliate marketing can be a fantastic way to supplement your income as a music teacher. It's a way to promote products and services that you love, and earn a commission for each sale that comes through your unique affiliate link. 

But where do you start? Here are some tips for getting started with affiliate marketing as a music teacher.

Find a niche

The first step to becoming a successful affiliate marketer is to find your niche or specialty. As a music teacher, you might want to focus on promoting products and services that are related to music education, or you may have other passions and interests that woud want to pursue. 

In the music niche it could include online courses, sheet music, instruments, or even software that helps with music composition. By narrowing down your niche and passion, you'll be able to create content that speaks directly to your target audience and builds trust with your followers. 

Research your competitors and see what niches they are targeting. Look for gaps in the market that your competitors are not addressing, and consider targeting those.

Choose the right affiliate program

Not all affiliate programs are created equal. It's important to choose an affiliate program that aligns with your values and provides high-quality products or services. You should also look for programs that offer competitive commission rates and provide marketing materials to help you promote their products. Some popular affiliate programs for music teachers include Amazon Associates, Musician's Friend, and Sheet Music Plus.

You want to choose something that you trust and that you feel 100% okay with associating yourself with. Promoting someone elses product means that the customer support will be provided by their company, not you. So you want to make sure it is reliable and of value. 

One simple way to search for affiliate programs is to use affiliate program directories or networks. These websites allow you to search for affiliate programs by category or keyword and provide information about commission rates, payment options, and other program details. Some popular affiliate program directories and networks include:





Another way to find affiliate programs is to search for them directly on the websites of companies or brands that you are interested in promoting. Look for a link in the website footer that says "Affiliates" or "Partner Program" to see if they have an affiliate program that you can join. You can even type into google "company name affiliate program" if you have a certain company in mind. 

It's also worth noting that some niche-specific affiliate programs may not be listed on directories or networks, so it can be helpful to do some online research to find out if there are any relevant programs in your industry or niche.

Free distribution method - Build a following

Once you've found your speciality and the right program, it's time to start building a following. You may already have a nice data base from your teaching experience and you want to look to build it with those interested in your specialty. This can be done through social media, email marketing, or your own website. 

Social media platforms like Instagram, Facebook, and Tiktok can be great for building an audience, but it's important to remember that these platforms can be fickle. Algorithms can change, and your content might not always be seen by your followers. That's why it's important to also have an email list or your own website that you can use to communicate with your audience directly.

Create valuable content

This could be blog posts, social media posts, videos, or even podcasts. The key is to create content that provides value to your audience and establishes you as an authority in your niche. For example, you could create a video review of a new instrument or a blog post about the benefits of learning music theory. By providing valuable content, you'll be more likely to earn the trust of your audience and increase your chances of earning commissions. 

Take time to research how others are displaying their content and in the beginning consider mimicking that style, with your own touches until you gain confidence in your own strategy. 

Be transparent

As an affiliate marketer, it's important to be transparent with your audience about your affiliate relationships. This means disclosing that you will earn a commission if they make a purchase through your affiliate link. I disclose it here in my privacy policy and in every email that has an affiliate link. Being transparent builds trust with your audience and ensures that they don't feel misled.

In conclusion, affiliate marketing can be a fantastic way for music teachers to supplement their income. By finding your niche, building a following, creating valuable content, choosing the right affiliate program, and being transparent, you can start earning commissions and building a successful affiliate marketing business. So go forth and promote those music-related products and services with pride!

To learn more about implementing these steps, then I highly recommend downloading my free starte guide resource, available here.