Friday, May 5, 2023 by Gemma Wilkins | Digital Marketing
As a music teacher, you can have a lot on your plate. You're responsible for making sure your students are learning and growing, scheduling lessons, and keeping your own skills sharp. But what about promoting your brand and your blog? That's where Missinglettr comes in.
I stumbled across this software completely by accident, but within just a few hours of using it I was absolutely smitten with what I was able to do with it. The way they describe the software is that it is designed to repurpose blog and website content into social media posts, so that you don't have to come up with new content. It can connect with Facebook, Twitter, LinkedIn, Instagram and Google My Business.
The program is called Missinglettr, and is a social media management tool designed to help you promote your blog and website content on multiple platforms without the hassle of constantly scheduling posts.
Here are some of the key benefits of using Missinglettr that I have found while using it. :
Easy Set up
When it comes to setting up Missinglettr, it's a pretty straightforward process. Once you sign up, you'll be asked to connect your social media accounts and your blog. This can take a few minutes, but it's a one-time process. From there, you can start creating campaigns right away. The platform provides a clear and user-friendly interface that makes it easy to set up your campaigns, and there's no need to download or install anything.
Once you've created a campaign, the platform automatically generates a series of social media posts for you. These posts are designed to promote your blog post and drive traffic to your website. Actually it is likely you have landed here because of posts created by this software!
You can edit the content of these posts if you like, but if you're short on time, the platform does a great job of creating engaging and relevant content. You also have the choice to provide your own images, or choose from stock images.
One important consideration to keep in mind is that Missinglettr is not a set-it-and-forget-it solution. You'll still have to review and approve each post before it's published to your social media accounts. This can take a bit of time, but it's an important step to ensure that your social media presence remains consistent with your brand and messaging. The platform does offer a feature that allows you to approve all of your posts in bulk, which can save you a lot of time. I found this much easier to do from a laptop than phone or tablet.
Limitations to free plan
While Missinglettr is a powerful tool for social media management, there are some limitations that users should be aware of. One potential drawback is that the free version of the software only allows for 50 scheduled posts, which may not be enough for some music teachers who post frequently on social media. That would mean you have to log in more frequently than the paid version, which allows 1000 posts.
Additionally, users who have multiple pages or profiles on a single platform (such as multiple Facebook pages and groups) will need to count each one separately towards their limit, which could quickly add up and require an upgrade to a paid plan. There is only one page permitted in the free account, 3 in the first tier.
I will add though the first payment tier is cheap, it is $9 per month, and with their refer a friend link you may be able to get some credit on your account to go towards those costs.
Many pages mean more $$ subscription
Another limitation of Missinglettr is that it only works with professional social media accounts, which can be a hindrance for music teachers who prefer to use creator accounts or only have personal pages. This means that users will need to create and connect professional accounts on each social media platform they wish to use with Missinglettr, which can be time-consuming and frustrating for those who are unfamiliar with the process.
Learning curve for some
Lastly, while I found it quick and easy to use, some less technology focused users may still find it overwhelming or confusing at first. It does require a bit of setup time to connect your social media accounts and configure your campaigns, and users may need to spend some time experimenting with the various features and settings to find the best approach for their needs.
Once you get the hang of it, Missinglettr can be a valuable tool for saving time and streamlining your social media marketing efforts.
The key benefits I have experienced so far include:
Saves Time and Increases Productivity
As a music teacher, you don't have a lot of extra time to spend on social media. Missinglettr makes it easy to schedule your social media posts for an entire year in just minutes. You can connect your blog's RSS feed to Missinglettr, and the tool automatically generates a year's worth of social media posts based on your blog content. This frees up your time so you can focus on what you do best – teaching music.
Helps Build Your Brand
As a music teacher, you're also a business owner. Building your brand is crucial to attracting and retaining students. Missinglettr helps you build your brand by promoting your website content across multiple platforms. The more exposure your content gets, the more likely people are to recognize your brand and seek you out for music lessons.
When you use Missinglettr, your blog content is automatically repurposed into social media posts that are optimized for engagement. The tool uses eye-catching visuals, compelling copy, and the best hashtags to get your content in front of the right people. This increases engagement and helps you connect with potential students and other music professionals.
Affordable and Easy to Use
One of the biggest benefits of Missinglettr is its affordability and ease of use. The tool offers a free option, and plans start at just $9 per month. It's also incredibly easy to use – you don't need any technical skills to get started.
When you consistently promote your blog content on social media, it can also improve your website's SEO. Social signals like likes, shares, and comments can help boost your website's search engine rankings. By using Missinglettr to automate your social media promotion, you can increase your website's visibility and attract more traffic.
So in summary, Missinglettr is a valuable tool for music teachers who want to promote their blog content without spending hours on social media. It saves time, increases productivity, helps build your brand, increases engagement, is affordable and easy to use, and can improve your website's SEO. Give it a try and see how it can help you grow your music teaching business!