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What on earth is affiliate marketing

Thursday, February 2, 2023 by Gemma Wilkins | Digital Marketing


If you're a blogger, social media influencer, or online content creator, you've probably heard the term "affiliate marketing" or "freelance digital marketing" thrown around.But what is it exactly, and how can you get started? At its core, affiliate marketing is a type of marketing where you promote someone else's product or service and earn a commission on any sales you help generate. 

This means that you can make money by simply recommending products or services to your audience. In this blog post, we'll dive into the basics of affiliate marketing and how you can get started as a beginner.

What happens first

The first step in affiliate marketing is to find a product or service to promote. This can be anything from physical products like clothing and gadgets, to digital products like software and e-books. Once you've found a product or service that aligns with your audience and niche, you'll need to join the affiliate program for that product. 

Most companies have an affiliate program that you can sign up for, which will provide you with a unique link or code to share with your audience. When someone clicks on your affiliate link and makes a purchase, you'll earn a commission on that sale.

 % of commission that is reasonable

The amount of commission you earn can vary depending on the company and product, but it's usually a percentage of the sale price. For physical products, commissions are typically in the 5-15% range, while for digital products, commissions can be as high as 50% or more. It's important to note that you'll need to disclose to your audience that you're promoting an affiliate product, as this is required by law in most countries. (My disclosure is available here)

Using free channels to promote

There are a few different ways to promote affiliate products, but one of the most common is through content marketing. This means creating content like blog posts, social media posts, or videos that promote the product or service. You can also use email marketing or paid advertising to promote affiliate products. The key is to create content that provides value to your audience while also promoting the product in a natural and authentic way.

Low start up costs, low risk

One of the biggest benefits of affiliate marketing is that it's a low-risk way to make money online. You don't need to create your own product, handle customer service, or deal with inventory. Instead, you can focus on creating great content and promoting products that you believe in. As you build your audience and reputation as an affiliate marketer, you can earn a steady stream of passive income.

In summary, affiliate marketing is a type of marketing where you promote someone else's product or service and earn a commission on any sales you help generate. To get started, you'll need to find a product or service to promote, join the affiliate program, and create content to promote the product to your audience. While it can take time and effort to build a successful affiliate marketing business, it can be a great way to make money online and provide value to your audience at the same time.

More start up tips here

If you have any interest in learning how to start, my free beginners guide may be for you.