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The biggest challenges when starting freelance digital marketing

Sunday, April 23, 2023 by Gemma Wilkins | Digital Marketing

Hurdles to overcome in the beginning

Affiliate marketing can be a fantastic way to earn income, but it comes with its fair share of challenges. 

Finding products that are a good fit

One of the biggest hurdles that affiliate marketers face is finding high-quality products and services to promote. With so many options out there, it can be difficult to know which products and services are worth promoting and which ones are not.

This requires conducting research and understanding the market and the target audience. It's important to build relationships with product creators and service providers to gain insight into their offerings and how they may benefit your audience. By taking the time to find and promote quality products and services, you can build trust with your audience and establish yourself as an authority in your niche.

Building an audience

Another challenge of affiliate marketing is building a large and engaged audience. The more people you can reach, the more opportunities you have to earn commissions. However, building an audience takes time and effort. You need to create content that resonates with your audience, engage with them on social media, and continually provide value to keep them coming back for more.

This means responding to comments and messages, asking for feedback, and even sharing personal stories to create a connection. It's also important to be consistent with your content and engage with your audience regularly. This can help keep your audience engaged and interested in your content, and increase the chances of them taking action on your affiliate offers.


Digital marketers need to continually adapt to changes in the market and the products and services being promoted. The online marketplace is constantly evolving, and what worked yesterday may not work today. As an affiliate marketer, you need to stay up-to-date on industry trends, be open to trying new strategies, and be willing to pivot when necessary.

Adapting to changes in the market and the products and services being promoted requires a willingness to try new things and be open to experimentation. This may involve testing different affiliate offers, experimenting with different marketing channels, and being willing to pivot when necessary. Staying up-to-date with industry trends and staying ahead of the competition can also be critical to success in affiliate marketing. With the right mindset and approach, you can overcome these challenges and build a successful affiliate marketing business.

Getting started 

Despite these challenges, affiliate marketing can be a rewarding and lucrative business model. By putting in the time and effort to find quality products and services, build an engaged audience, and stay ahead of market changes, you can succeed in this competitive industry. So, if you're up for the challenge, affiliate marketing could be the perfect opportunity for you to turn your passion into profit. This starter guide is a great place to start learning. 

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