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Critical components of a marketing funnel

Saturday, April 1, 2023 by Gemma Wilkins | Digital Marketing

G'day, fellow music educators! If you're looking to add some extra income streams to your teaching 

business, affiliate marketing, also known as Freelance Digital marketing, is a great option to consider. And the good news is, your skills in practicing and honing your musical craft can actually make you a natural at building successful affiliate marketing funnels.


Marketing funnel defined

So what exactly is an affiliate marketing funnel? Simply put, it's a series of steps that a potential customer goes through before making a purchase. The goal of the funnel is to guide the customer towards the purchase, and for you as the affiliate marketer, to earn a commission on that sale.

Now, let's break down the main components of an affiliate marketing funnel:


  1. Awareness: At the top of the funnel, the goal is to raise awareness of the product or service you're promoting. This can be done through various marketing channels, such as social media, blog posts, or email marketing.

  2. Interest: Once the potential customer is aware of the product or service, the goal is to spark their interest and encourage them to learn more. This can be done through providing valuable content, such as product reviews or tutorials.

  3. Desire: As the customer becomes more interested, the goal is to create a sense of desire for the product or service. This can be done through highlighting the benefits and unique selling points of the product or service.

  4. Action: Finally, the goal of the funnel is to lead the customer towards taking action - making a purchase. This can be done through providing a call-to-action, such as a discount code or limited time offer.


Music skills transfer perfectly in this side gig

Now, you may be wondering how your skills in music education relate to building successful affiliate marketing funnels. Well, think about it - as a music educator, you know how to:

  • break down complex concepts into simple, easy-to-understand terms;
  • Build a sense of excitement and anticipation around a new piece of music or technique; and
  • Guide your students towards achieving their goals and taking action.


All of these skills are incredibly valuable when it comes to building successful affiliate marketing funnels. By using your knowledge of music and teaching to create engaging and informative content, you can build trust and credibility with your audience. And by guiding your audience towards taking action, you can increase your chances of earning commissions on the products and services you're promoting.


So don't underestimate the power of your skills as a music educator when it comes to affiliate marketing. By leveraging your unique talents and knowledge, you can create successful and profitable funnels that will help you grow your teaching business and expand your income streams.


Where and how to start

If you are ready to start building successful affiliate marketing funnels you may require a training program designed for newbies. As a music educator, you already possess many of the skills needed to excel in affiliate marketing and grabbing this free resource and considering the low cost training program you could be on the way very soon. So why not give it a go? With a little bit of practice and some savvy marketing know-how, you can turn your passion for music into a lucrative side hustle.